This
week’s readings focus on the media of early civilization, in particular, the specific
communication mediums used centuries ago. The communication mediums examined
for this discussion is the Egyptian Civilization, which included etchings into stone,
and ink on papyrus (Crowley & Heyer 2011).
Crowley
& Heyer (2011) explain how the various mediums used by ancient civilizations, were
dependant on what was readily available to them at the time, in their
environment. For example, the Egyptians living on the Nile River had
access to an abundance of reeds, enabling the production of papyrus as a
writing canvas (Innis 2011).
Prior
to the use of papyrus, the Egyptians etched symbols and pictures into stone,
which was not only a time consuming process, but also had the disadvantage
of being a heavier material to work with compared to writing on papyrus
(Crowley & Heyer 2011).
Papyrus however, due to its availability and convenience, increased in
popularity, which resulted in the transition of using stone to using papyrus (History
World 2001).
In
comparison to communication mediums in current society, it can be argued that
the availability and advancement of various communication genres today, such as
email and the fax machine, has an affect on the way people communicate. To
elaborate, approximately 10-15 years ago, fax machines were most popular (compared
to today’s advancement of email for example), and it was commonplace for most
Australian businesses to transact using this medium. Now, traditional fax
machines are considered obsolete and seen as the technology of yesterday (Jones
2013). Businesses (and individuals) have adapted
to these changes/advancements in technology and use systems that are more
readily available – such as email (also seen to be a more productive means of
transacting).
This
has affected the cultural and social interaction between individuals and
businesses today; email is gradually superseding the traditional fax machine
due to its convenience and availability.
This is technological determinism at play.
Reference list
Crowley,
D & Heyer, P 2011, Communication in
history: technology, culture, society, 6th edn, Pearson, Sydney.
HistoryWorld
2001, History of Writing Materials, viewed
17 March 2015, http://www.historyworld.net/wrldhis/PlainTextHistories.asp?ParagraphID=ady2
Innis, H 2011, “Media in ancient empires”, in D Crowley
and P Heyer (eds), Communication in
history: technology, culture, society, 6th edn, Pearson, Sydney.
Jones, P 2013, “How evolving technology will change the
business world”, The Telegraph, 11
September 2013, viewed 17 March 2015, http://www.telegraph.co.uk/sponsored/technology/business-technology/10298682/future-workplace-technology.html
Hi Sommer,
ReplyDeleteI like the way that you have woven the theme of technological determinism into your article.
Sheena
Thanks Sheena. The more I read through the prescribed text, the more interesting this subject is becoming. It's ironic reading how some of the behaviours of individuals living centuries ago, are mimicked by individuals in society today (just in a different context).
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